Meet the Woman

Behind the Movement

HELLO CEO!

I’m Dr. Lauretta Justin

I help women CEOs build businesses that fuel their lives — not drain them.

I know what it’s like to run a successful business and still feel exhausted, overworked, and underpaid.


When I started my own practice, I thought hard work was the key to success — until I realized I had built a thriving business that was quietly burning me out.

That experience inspired me to create The CEO of You®, a framework designed to help women entrepreneurs and healthcare CEOs achieve success with peace, purpose, and profit. Through tools like the Burnout Audit, CEO Freedom Profit Formula, and the S.I.P. CEO Circle, I now help women build businesses that serve their lives — not the other way around.

Because true success isn’t about doing more. It’s about becoming the CEO of You® — and leading with Significance, Impact, and Profit.

How it all started...

I built a thriving practice — but I was running on empty.

Like many women entrepreneurs, I thought working harder would solve everything. But no matter how much success I created, I couldn’t shake the feeling that my business was controlling me instead of the other way around.

Then one day, I realized the truth: I had mastered building a business — but not leading one. That moment changed everything.

I started rebuilding my business from the inside out — designing systems, boundaries, and strategies that supported both my goals and my wellbeing. That transformation became the foundation of what I now teach as The CEO of You®.

Because real success isn’t about doing more — it’s about creating a business that gives you Significance, Impact, and Profit in equal or greater measure.

Get results like these

“The CEO of You® shifted everything for me. I stopped chasing success and started designing it. My team is more efficient, I work less and even pick up my son every day. I’m keeping more money than ever before. That’s real freedom.”

— Dr. KerriAnn C., Optometrist

Some fun facts about me...

My favorite phrase is “You have the power to change your life.”
It’s more than a tagline — it’s how I live every single day.

My husband convinced me to start my first business.
Now I help other women turn their ideas into empires — without losing themselves in the process.

My morning coffee is sacred.
That first sip sets the tone for my entire day — gratitude, focus, and a little sparkle.

I’m a boy mom of three!
They keep me grounded, laughing, and reminded that joy is success, too.

I believe success without peace is failure in disguise.
That belief inspired The CEO of You® — a movement for women ready to thrive in business and life.

I love to shop for shoes.
A great pair of heels (especially red ones!) reminds me to walk in confidence and style every day.

FREE DOWNLOAD

Discover the Hidden Leaks Draining Your Profit and Energy

Take the Burnout Audit to uncover where your time, team, and cash flow are silently working against you — and learn how to fix it fast.

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